Here you can see a visual breakdown of what proportion of Sessions, Goal Completions or Revenue came from each source. The quickest way to see useful statistics is to click on the little pie chart icon on the right-hand side. Of course, each site varies hugely in their breakdown so you’ll have to do that analysis yourself. The typical way this often manifests is that Mobile & Tablets tend to get a high volume of traffic, but it tends to convert at a lower rate. On the mobile overview report, you’ll be able to see how the performance of mobile vs tablet traffic compares to that of desktop. In Google Analytics you can see an overview of the different device categories by visiting the “ Reporting” tab and then: Audience > Mobile > Overview Comparing mobile vs tablet vs desktop traffic Luckily, Google Analytics has the ability to separate out desktop, mobile and tablet traffic so you can look into important statistics once analytics tracking is correctly setup. It’s really important to look closely at how your mobile and tablet users interact with your website, so you can find out if there are any significant concerns which need to be addressed. Be more likely to return back to the search engine results (to visit another website).Be less likely to perform any desirable actions (such as making a purchase or calling a phone number).Spend less time browsing the site (smartphone users are quick to give up on a bad website).Visitors using a smartphone to browse a website that’s not mobile-friendly will on average: So it’s clear that optimising for mobile-friendliness is the way to go. And now we have mobile first indexing which exclusively looks at the website experience for mobile devices.
![average laptop desktop web browser size average laptop desktop web browser size](http://www.twkcomputerservices.com/wp-content/uploads/2014/09/dell-2340l-2.jpg)
Since 2015, having a website that’s not mobile-friendly affects Google’s search engine rankings for mobile searches. Website owners may use a responsive web design, have to create two or three versions of a website or create business apps to offer a good user experience on all devices. This fact means that it’s essential that web developers ensure people on screens of all sizes have a good user experience and are therefore more likely to convert.
![average laptop desktop web browser size average laptop desktop web browser size](https://mastex.com.au/wp-content/uploads/2020/08/CG72-eDMs-01-768x768.jpg)
And the trend today shows no sign of stopping. On average, the combined number of mobile and tablet users finally surpassed the number of desktop users globally and the upwards trend is still continuing.īack in 2016, the combined number of mobile and tablet users finally surpassed the number of desktop users globally. In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse the internet.